Ian Kenney
Music Educator / Performer
Marketing/Advertisement
At-A-Glance:
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Responsible for contacting various music-education related websites, publications, and businesses about potential endorsements and advertising. Responsible for working with PR/Social Media, Web/Mobile Developers to establish an attractive "brand" for the product, and ensure that the service comes off to potential clients as reliable, easy-to-use, and a convenient way to improve the quality of an instrumental music program or private music studio.
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10% share of overall licensing/advertisement profit
Responsibilities:
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Development of a "brand" for the service (may include taglines, logos, slogans, etc.)
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Selling or exchanging advertising with businesses in the music education industry (Examples: NAfME, state music education organizations, JW Pepper/other publishing companies, NAMM, Robert M. Sides/other music stores)
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Researching and contacting individual music teachers (university-level, high school level, middle school level, and private instructors).